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The first expansion
12/2/16 – 2/28/18 · Early FGCU days · 40 pieces
Don't make a living, design a life


My sort of coming out. I spent that first semester at FGCU in fall of '16 as an "aspiring entrepreneur" - which I had included in my Instagram bio along with "Don't make a living; design a life" - which are words that today I can only ascribe to heavenly guidance, and destiny. My vision started coming to life in the summer of 2016, as I transitioned from high school to college. I spent a good part of the summer in sunny Westwood, Los Angeles, learning the ins and outs of the personal training business under the tutelage of celebrity trainer Steve Jordan. Steve has trained the likes of Tobey Maguire, Jordan Belfort, and many other actors, actresses, producers, and executives in the entertainment business. He’d been featured in all the magazines and websites.

He also happened to be a family friend - a great stroke of luck - as the best friend to my Uncle Brian growing up in Clark, New Jersey. I hard heard about the legend of Steve Jordan over the years, and apparently had met him once as a baby.

It all started with a phone call earlier that spring where I asked him some questions. While I do not remember what exactly sparked that conversation, I believe it was my generous Uncle Brian - who also put me onto Tony Robbins' 'Awaken the Giant Within' which is what quite literally turned my brain on like the flip of a switch and started this whole journey - who offered the introduction.
I remember being in my bedroom with a notebook of questions. It was probably a 30-minute conversation. I had a vision in my mind that I wanted to go out and train under him that summer, and I think I popped that question at the end of the call. Steve would go on to be my mentor, and great friend.
Chief among my memories are: • Driving past the estate of the Resnick's - founders of Fiji water - and Steve sharing with me that they were clients of his, and stories of when they would bring him on trips around the world. I thought that was pretty cool. • Going to Erewhon on a Friday and getting the most beautiful blue liquid concoction in this hefty glass bottle. • Going to the cryotherapy chamber together and running into Jim Kwik there. • Driving into the hills early in the morning - twice a week at about 8am - to visit an in-home client of his. Of course the home was gorgeous, very modern, and had an unreal view with a pool where we’d train. Talk about an open, expansive space! We would do that winding drive in his white Porsche Cayman listening to the pastor Joel Osteen on podcast. I'm proud to say I own a Porsche Cayman today, and one of the first things I did when I got it was flip on Joel Osteen, for the nostalgia.


A few lessons stick out from those early days with Steve. • This was the beginning of my being obsessively punctual. 6:30am client means being there before 6:30 for your client. Early is on time, on time is late, and if you're late... don't even bother coming at all. I think there was a time I walked in late to a client Steve was already working with, and I think he wasn't thrilled about that and told me so. Noted. • Basic decency - if we had a break between sessions in the morning or a late start, we'd head on over to one of the Equinox locations for a workout. One time in the locker room washing our hands, Steve looks at the sink in front of us with someone's facial hair clippings all in it. "No class" Steve goes. That stuck with me for some reason. • Brand consistency - this was a good one. I walked in one day with some cheapo water bottle. When you're working with top tier clients for $200 an hour - a rate which I was floored and inspired by - is cheapo grocery store branded water on brand? No. It was Fiji from then on, which of course he was generous with sharing since Fiji sent him regular shipments - I also thought that was pretty cool.
Yeah, I think I wanted to be Steve Jordan at this time. For sure actually. I think my subconscious at that time just thought, how could a man be more beautiful? So sunny. And he couldn't have been kinder.
What meant the world to me was that, when we parted ways for the summer just a week or two before I was to move in to my dorm at FGCU, he said to me "You'll do well. I have no doubt." After the genesis that was my reading Tony Robbins and the ensuing year leading up to college where my ambition first arrived on scene, I also had no doubt I would do well, and I was eager for the fresh start. But as time got closer, as it became weeks away, and even arriving there... I lost my nerve a little. I was uncertain. For a moment, I doubted myself. Having Steve's blessing in my back pocket, though, was everything for me at that time. I landed on my feet, finding my people and becoming ultra-involved on campus as president of my residence hall, joining a fraternity, and even becoming a student-athlete joining the cheer team - one of the most fun and unique experiences of my life, by the way.
That winter break, the only break from college I spent at home, I created and published my website JordanParisHealth.com. I authored my first post titled “It’s a Lifestyle” on December 2, 2016. I spent the month reading, writing, and studying the National Academy of Sports Medicine textbook. On January 7, just before leaving home for school again, I passed the exam to become an NASM Certified Personal Trainer, and got my first two in-home clients in March of 2017.

The writing from this period is, naturally for a 19-year-old, very unrefined and primitive, often totalistic, often cringe-eliciting, and very Tony Robbins. The ideas here were/are my foundation. Some of it I look back on and chuckle at, much of it is just me playing with ideas I had no experiential context with yet, and then some of it still rings true today. Much as I cringe at some of it, it was a start, and I'm grateful that I started.
Steve, my dear friend, first mentor, and brother - I am and always will be grateful for you giving me my start in life, giving me space to become me under your caring guidance, for giving me my first opportunities, for precipitating the first major expansion period of my life, and for so much more.
Thank you, Steve. I wouldn't be here without you.
Love, Jordan 8/20/2026 Stockholm, Sweden
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Confidence is a stain they can’t wipe off https://t.co/W7wlo3eQzcConfidence is authentic because it involves seeing things as they are. Confidence arises from knowing, equanimity, and resilience.
There is nothing more irritating than someone’s big Ego. You should strive to deflate your ego everydayI keep my own ego in check with one simple fact: One day I, and everyone I love will eventually be dead. Mindfulness of death helps to put everything into perspective and keeps the ego in check. The ultimate deflation of ego is when you can walk into a room and not have to say to anyone "do you know who I am?" I cannot lie, I have said this in the past - a shameful admission, I know.
A rich man doesn’t need to tell you he’s richFriends, if you appreciated my vulnerability and this message struck a chord with you, then I encourage you to subscribe and share this message with friends and family - it means more than you know. Onward and upward, Jordan Paris, NASM CPT
Society is being desensitized and sensitized all at the same time. People are being desensitized to their natural compassion and human nature, yet their egos are increasingly becoming sensitive which is why people are so reactive to every little thing nowadays.

2/6/18
Just live life man, do it for you but live for others too. Give back, add value, serve others - I think that’s what gives life depth and meaningFriends, if you appreciated this perspective and this message resonated with you, then I encourage you to subscribe and share this message with friends and family if you think someone near and dear to you could benefit from seeing this - it means more than you know. Onward and upward, Jordan Paris, NASM CPT
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"Every man I meet is in some way my superior; and in that I can learn from him." - Ralph Waldo EmersonBe open to what others have to say, be open to new experiences; You'll become wise. If you walk around with your cup full all the time, you can't fill it with anything new. What am I saying? I mean you think you know it all, then you'll never learn anything new. You'll be stuck with what you've got and you'll become complacent. Complacency kills. We have to have the courage to be able to say "I don't know" sometimes. When we can say that, we are being genuine, and everyone likes a genuine person. We can't connect with or relate to someone who is perfect. Trying to be perfect is exhausting and it's not worth it because usually these people reek of desperation. Sometimes I feel this way.
Stop thinking so much, it's ok to not have all the answers. I certainly don't have it all figured out, and I'm ok with that.Humility is the path to becoming wise. Stay humble, my friends. Friends, if you appreciated this perspective and this message resonated with you, then I encourage you to subscribe and share this message with friends and family if you think someone near and dear to you could benefit from seeing this - it means more than you know. Onward and upward, Jordan Paris, NASM CPT


2/28/18