This was a lecture given at Florida Gulf Coast University on tapping into the power of LinkedIn, which includes:
- Why LinkedIn
- What to do
- Why post
- Who's doing it
- How they post (screenshots and analysis)
- The Snowball Effect... all the way to 114,272 views in 3 days
- Results - Winning the long game + Why comment
- 3 elements of a powerful LinkedIn profile
- How to stand out
- Golden rules