People want everyone to like them…
So they stay neutral and optimize for everyone with the hope that everyone will like them.
People write books for everyone.
People try to market to everyone.
But if you try marketing to everyone, you’re marketing to no one.
If you’re neutral, nobody talks about you.
People are “ehh” about you. That’s the response you get by staying neutral. “He’s ehh. She’s OK.” Middle of the road. Average.
For me, NEUTRALITY IS MY ENEMY.
I say outlandish things that I believe in and are totally me and I’m not afraid to break social rules…
And I turn off plenty of people, sure. But I turn on a whole lot more.
By not staying neutral, by picking a side, you FIND YOUR TRIBE.
Draw your line in the sand.
Hone in on you to find where you truly belong… and if you’re yourself, you’ll find it a lot faster.